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Research papers

Emerging media VS. traditional platforms?

Separation of the main media categories ingrained in audience measurement is increasingly jeopardised by reality: affordable, easy-to-use communication and multi-media devices, maximising freedom of content and timing and often used on the go.The new...

Catalogue: WM3 2007
Authors: Manuel Daehler, Isabel Wenger
Company: Swiss Broadcasting Corporation
June 3, 2007
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Citation

Daehler and Wenger (2007a, June 03). Emerging media VS. traditional platforms?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/emerging-media-vs-traditional-platforms-